Our team developed an interactive virtual tour for children in Pixar style, which tells a fascinating story about the work of the oil production station in the far north - Prirazlomnaya. Virtual users can explore different modules of the station, from oil production to workers' living conditions. Children are shown how the work process at the station is organized, what technologies are used in permafrost conditions and how employees cope with extreme weather conditions.
GAZPROM
2D/3D / BRANDING
We've created vivid Pixar-style images of the Prirazlomnaya oil production station to make the tour exciting for kids. Outside, they'll see a colorful station surrounded by ice and sea, with playful penguins and polar bears. Inside, the interiors are filled with bright colors: cozy workers' rooms and a science lab with fun instruments.
Our team carefully approached the creation of Neftyachok, aiming to make him charming, friendly and memorable for children. During the conceptualization process, we considered different personas, from a caring tour guide to a playful guide. We thought through every detail so that Neftyachok would not just give a tour, but would become a fun and trustworthy friend for children, turning learning into an exciting adventure.
CHARACTER
During the tour, children can learn not only about the oil production process, but also about the importance of scientific research at the station. We have created detailed scenes showing how scientific laboratories work, where Arctic resources are explored, and how people and cargo are transported to the station by helicopters. This part of the tour helps children better understand how such a complex system functions in a harsh climate.
EXCURSION
LOCATIONS
