We carried out a full production cycle for the social video, from the initial stages of filming and concept development to the final integration of a CGI character - an annoying and unpleasant tomato. This character became the key element of the video, his behavior and appearance are specially designed to evoke ambiguous emotions in the viewer. Throughout the video, the tomato actively interacts with the main character, which adds dynamics and tension to each scene. Thanks to our attention to detail and high-quality animation, the character became not just an object, but a full-fledged participant of the event, which makes the story lively and fascinating.
We conceptualized and detailed the character, a charismatic tomato, with whom the protagonist interacts throughout the video. Special attention was paid to creating a unique character that reflected his energetic personality. The visualization conveyed his personality, making the character memorable.
TOMATO
VIDEO/ CGI
CHARACTER
Our team created a unique brand that not only reflects the character of the tomato character, but also makes him the centerpiece of the entire advertising campaign. We paid attention to every detail - from his expressive facial features to the product packaging. His sly smile and bold look convey the character's energy and easy boldness, while the packaging design with his image adds humor and relatability. This approach allowed us to make the tomato not just a part of the story, but a colorful and memorable character that attracts attention and evokes emotions in the audience.
CHARACTER
LOCATION
Our team developed a concept for the factory, in which every detail of the production process was worked out. We paid attention to visualizing all stages of work, creating smooth and logical interactions between elements. The main task was to create a unique and holistic image of the factory of the future with comical elements.
